BONNIE & SAKS
525% Growth in Architect & Interior Designer Leads:
The Bonnie & Saks Story
525% Growth in Architect & Interior Designer Leads:
The Bonnie & Saks Story
THE BRAND
Bonnie & Saks is a luxury bedding brand with a strong focus on quality materials, craftsmanship, and a refined aesthetic, the brand aims to elevate the sleep experience for discerning consumers and design professionals.
As a young challenger in the luxury bedding category, Bonnie & Saks stands out through:
1. Luxury-grade product quality
2. A design-first approach catered to modern Indian homes
THE CHALLENGE
Despite a strong product line and positive customer feedback, Bonnie & Saks struggled with key growth bottlenecks:
Brand
Awareness
Limited brand awareness in the luxury bedding category
Consumer
Traffic
Inconsistent consumer traffic and low repeat purchase behaviour.
Luxury
Positioning
There was no clear luxury positioning or narrative that differentiated the brand.
Marquee
Events
Underutilization of marquee events like India Design ID for lead generation
The Challenge
The Challenge
Brand
Awareness
Limited brand awareness in the luxury bedding category
Consumer
Traffic
Inconsistent consumer traffic and low repeat purchase behaviour.
Luxury
Positioning
There was no clear luxury positioning or narrative that differentiated the brand.
Marquee
Events
Underutilization of marquee events like India Design ID for lead generation
The brand approached A&B to help build a high-conversion pipeline of qualified luxury leads, both B2C and B2B, and to establish itself as a digitally powerful global luxury brand.
THE PROCESS
OSIDE Targeting
Refined audience targeting for high-AOV collections (₹1L+) using income, location, job profiles, and luxury interests — connecting Bonnie & Saks with the right buyers.
THE IMPACT
Our partnership delivered measurable and sustained growth for Bonnie & Saks:
Lead from
Oside
500% increase in qualified leads from OSIDE.
Lead
Growth
525% increase in monthly leads from architects and interior designers
Lead
Quality
A 250% increase in sales-qualified leads, with higher lead quality and strong intent, resulting in purchase-ready customers.
Sales
Conversion
Improved sales conversions through a more effective follow-up system.
Brand
Perception
Enhanced brand perception, positioning Bonnie & Saks as a luxury yet value-driven bedding brand.
Events
ROI
125+ Architects & Interior Designers RSVPs captured for ID event via targeted digital campaigns.
CONTACT US
Drop by for some coffee
WeWork Enam Sambhav, HD-218, G Block Rd, G Block BKC, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051
A&B Luxury is a consulting and media firm for luxury & premium brands with a global footprint spanning Riyadh, Dubai, Mumbai, Brisbane, London & Bangalore. We solve complex business problems through strategic consulting and drive measurable growth through our proprietary digital media audience tool; OSIDE.
With a forte in performance marketing, we generate Retail Sales Growth, e-commerce growth & Qualified digital Lead generation. Our team, led by Syed H, are astute data scientists and the visionary minds of advertising.
