SCARLET SPLENDOUR
From Niche to Global Preference:
A 400% Rise in Architect & Interior Designer Leads for Scarlet Splendour
From Niche to Global Preference:
A 400% Rise in Architect & Interior Designer Leads for Scarlet Splendour
THE BRAND
Scarlet Splendour is a global luxury furniture and design brand celebrated for its dramatic, art-meets-function creations. From Milan to Mumbai, it is known for:
1. Collectable craftsmanship and artistic storytelling
2. Collaborations with some of the world’s most avant-garde designers
3. A bold, maximalist aesthetic that redefines Indian luxury on a global stage
THE CHALLENGE
Despite substantial brand equity and a striking product line, Scarlet Splendour was not seeing the digital momentum it deserved. Key challenges included:
Inbound
Leads
Low monthly inbound leads
Minimal,
Traction
Minimal traction from architects and interior designers
Digital
Presence
Limited digital presence outside India
Marquee
Events
Underutilization of marquee events like Milan Design Week and India Design ID for lead generation
The Challenge
The Challenge
Inbound
Leads
Low monthly inbound leads
Minimal
Traction
Minimal traction from architects and interior designers
Digital
Presence
Limited digital presence outside India
Marquee
Events
Underutilization of marquee events like Milan Design Week and India Design ID for lead generation
The brand approached A&B to help build a high-conversion pipeline of qualified luxury leads — both B2C and B2B — and to establish itself as a digitally powerful global luxury brand.
THE PROCESS
OSIDE Targeting
Mapped affluent locations and luxury lifestyle segments using A&B’s proprietary tool, creating high-affinity audiences for lead targeting.
THE IMPACT
Our partnership led to a dramatic turnaround in Scarlet Splendour’s inbound pipeline:
Lead
Growth
24x increase in leads/month
Lead
Quality
43% of leads qualify as UHNI/HNI clients
Event
ROI
250+ RSVPs captured per event via targeted digital campaigns
Architects &
Interior Designers
A dependable, high-quality Architect & Interior Designer lead engine that consistently fuels long-term, high-value projects making Scarlet Splendour a go-to brand within the global design community.
Global
Expansion
substantial international leads/month, after rolling out global campaigns leveraging the European designers.
Prestigious
Clientele
Closed leads from the most prominent families of India who own multi-billion dollar homes, IPL owners and top-tier architect/interior studios.
CONTACT US
Drop by for some coffee
WeWork Enam Sambhav, HD-218, G Block Rd, G Block BKC, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051
A&B Luxury is a consulting and media firm for luxury & premium brands with a global footprint spanning Riyadh, Dubai, Mumbai, Brisbane, London & Bangalore. We solve complex business problems through strategic consulting and drive measurable growth through our proprietary digital media audience tool; OSIDE.
With a forte in performance marketing, we generate Retail Sales Growth, e-commerce growth & Qualified digital Lead generation. Our team, led by Syed H, are astute data scientists and the visionary minds of advertising.
