TIN TONE & SHADE
Transforming Premium Interiors:
400% Growth in Revenue for Tint Tone & Shade
Transforming Premium Interiors:
400% Growth in Revenue for Tint Tone & Shade
THE BRAND
Tint Tone & Shade (TT&S) is a premium interior design studio known for creating refined, deeply personalised, and thoughtfully curated living spaces. With a philosophy rooted in balance, aesthetics, and craftsmanship, TT&S blends global design sensibilities with modern Indian functionality.
They are recognized for:
1. Bespoke interior design solutions
2. Premium material curation & meticulous attention to detail
3. A design-first approach backed by strong execution capability
THE CHALLENGE
Despite having exceptional design capabilities and strong client satisfaction, TT&S struggled with scaling their digital discovery and generating consistent, high-quality enquiries.
Inbound
Leads
Low inbound leads despite strong work quality
Minimal,
Reach
Difficulty reaching high-intent luxury homeowners
Lead Nurturing
System
No structured digital funnel or lead nurturing system
Brand
Differentiation
Limited brand differentiation in a crowded interior design market
The Challenge
The Challenge
Inbound
Leads
Low inbound leads despite strong work quality
Minimal
Reach
Difficulty reaching high-intent luxury homeowners
Lead Nurturing
System
No structured digital funnel or lead nurturing system
Brand
Differentiation
Limited brand differentiation in a crowded interior design market
TT&S partnered with A&B to build a sustainable lead engine, strengthen brand positioning, and create a strong premium digital identity.
THE PROCESS
Brand Repositioning
Redefined TT&S’ digital identity with a premium, editorial design language, bespoke craftsmanship, and signature aesthetics to stand out from mass-market interior firms.
THE IMPACT
Our partnership with TT&S delivered a remarkable transformation in their business and lead pipeline:
400%
growth in revenue, driven by high-value, luxury projects
262%
increase in lead-to-deal conversion, ensuring more enquiries turned into confirmed projects
125%
improvement in deal-to-completion conversion, reflecting smoother project onboarding and higher client satisfaction
Through strategic targeting, brand repositioning, and optimized lead management, TT&S now enjoys a steady flow of high-quality luxury leads and a robust, scalable pipeline that aligns with their premium positioning.
Let's Get More Sales
CONTACT US
Drop by for some coffee
WeWork Enam Sambhav, HD-218, G Block Rd, G Block BKC, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051
A&B Luxury is a consulting and media firm for luxury & premium brands with a global footprint spanning Riyadh, Dubai, Mumbai, Brisbane, London & Bangalore. We solve complex business problems through strategic consulting and drive measurable growth through our proprietary digital media audience tool; OSIDE.
With a forte in performance marketing, we generate Retail Sales Growth, e-commerce growth & Qualified digital Lead generation. Our team, led by Syed H, are astute data scientists and the visionary minds of advertising.
